Lush - Time of the Season

I had the pleasure of attending an incredible event with a panel of fragrance experts and perfumers at Lush’s Perfume Library on Beak Street in Soho — my first time visiting this stunning store.

Tucked between iconic fragrance destinations like Le Labo and Avestan, the Lush Perfume Library truly holds its own. It strips away the bath-bomb buzz and lets their fragrances take centre stage — a calm, immersive space filled with scent, storytelling, and discovery.

The team were genuinely amazing: knowledgeable, passionate, and proud of the brand’s heritage. They guided me through the collection until I found the one… Time of the Season. Inspired by 1960s hippy culture, it blends orange blossom, neroli, grapefruit, and earthy patchouli — love at first sniff. The fragrance specialist clocked my reaction instantly.

I honestly can’t recommend this store enough. I’ve loved Lush for years and swear by their bath and body products, but the Perfume Library is on another level. It’s the perfect place to dive deep into their fragrance world — something that’s easy to miss on the typical high street.